I believe that almost everyone understands the analogy of a “needle in a haystack”. You have a very small needle, and you have it hidden in a very large haystack. Searching for something so small is nearly impossible to find. You may ask how this applies to SEO (Search Engine Optimization). To put it simply, one small website is like the needle in the internet haystack. In reality, the internet is more like tens of thousands of haystacks. How do you get found when the odds of being found are so stacked against you?
This is where SEO comes into play. The purpose of SEO is to have your web page listed on the first page of Google, Bing, Yahoo or Alexa search engine results pages (SERPs). The top of the results pages is reserved for paid advertising, so this is advertising space, not part of the search engine results. Our goal with SEO is to have your page listed in the “organic” or free portion of these search engine results.