I believe that almost everyone understands the analogy of a “needle in a haystack”. You have a very small needle, and you have it hidden in a very large haystack. Searching for something so small is nearly impossible to find. You may ask how this applies to SEO (Search Engine Optimization). To put it simply, one small website is like the needle in the internet haystack. In reality, the internet is more like tens of thousands of haystacks. How do you get found when the odds of being found are so stacked against you?
This is where SEO comes into play. The purpose of SEO is to have your web page listed on the first page of Google, Bing, Yahoo or Alexa search engine results pages (SERPs). The top of the results pages is reserved for paid advertising, so this is advertising space, not part of the search engine results. Our goal with SEO is to have your page listed in the “organic” or free portion of these search engine results.
When your SEO customers demand updates daily, or even more often, they fail to understand how Google works. Some people believe that Google is actually going out and searching the internet real-time and finding your updates as they occur. This is NOT how Google, Bing, Yahoo or any of the other search engines work. Continue reading
5 More Must-Haves For Every Small Business Website
By Ken Builder
Every small business needs to have a website. But business owners aren’t exactly sure what should go on their website. A website needs to be an asset to your company. It needs to make money, rather than cost money. With that in mind, last month we put together a checklist of 5 must haves for every small business website. These were so popular that we’re back with another essential checklist. Here are 5 more must-haves for a small business website.
Small business owners need to include all of these to make sure they’re getting the best value from their website. Continue reading
This method requires another toolbar. That’s why I told you how to turn them off yesterday when you’re not using them.
STEP 1- Go to http://www.seoquake.com/ and download/install the toolbar that will work with your browser. I don’t think they have an Internet Explorer version.